Developing a food ordering system for UAE's leading luxury catering brand

In this phase, our primary focus was on revitalizing Blast Catering’s online presence through the development of a dynamic website with updated branding. Our product designers carefully examined the solution requirements and crafted user stories, feature lists, process flow diagrams, wireframes, and prototypes to visualize the website’s structure. Once the final design was integrated into our technological framework, they conducted rigorous usability testing to ensure the website met the client’s objectives effectively and provided an optimal user experience. This website served as a powerful marketing tool, attracting potential customers and generating interest in the client’s offerings.

Building on the success of Phase 1, we shifted our focus to enhancing the client’s full-service catering operations. At the core of this phase was the development of a client portal designed to streamline the catering booking process and improve customer engagement.

The client portal provided users with a seamless experience, allowing them to input their contact details and catering requirements, browse available packages, create customized menus, and select optional add-ons. Advanced features such as event date logic and support for multiple-day events were integrated to facilitate efficient booking management and scheduling.

Concurrently, we developed a dedicated sales portal to empower Blast Catering’s sales team with the tools needed to manage catering orders effectively. Sales representatives could access their client details, create and edit orders, select packages, and facilitate payments with ease, thereby enhancing operational efficiency and customer satisfaction.

Additionally, we created a kitchen portal that acts as a central control center for accessing catering orders. It offers a user-friendly interface with easy navigation options, including a dashboard, orders, feedback, and dish feedback sections. Within the dashboard, staff can access essential reports like the Consolidate Kitchen Report and Logistic Report, facilitating the download of critical data for daily operations. The orders section enables staff to oversee and track confirmed orders, utilizing features such as search, filter, and KOT download to enhance workflow efficiency.

In Phase 3, we expanded the platform’s capabilities to include drop-off catering options, catering to the changing preferences of the market. We developed a catalog of box meal options, allowing clients to customize their orders according to their preferences and dietary requirements. Users can now conveniently select from various drop-off catering packages, such as Basic, Premium, and VIP, each offering a unique selection of dishes. With drop-off catering, clients have the flexibility to choose their desired meal types, including breakfast, lunch/dinner, and break, with lunch pre-selected by default.

Our platform also features online payment capabilities, ensuring seamless transactions and hassle-free ordering. Additionally, event date logic ensures that clients can only select available dates for their catering services, streamlining the booking process. These enhancements, coupled with user-friendly interfaces for both clients and sales representatives, have significantly improved the overall customer experience, making event planning effortless and stress-free.

Recognizing the importance of customer feedback in driving continuous improvement, Phase 4 focused on enhancing feedback mechanisms across all user touchpoints. We developed intuitive consumer, client, and sales portals equipped with comprehensive feedback submission and analysis features.

Consumers were provided with QR codes to access detailed menus and submit ratings and reviews directly through the platform. Client and sales teams gained access to analytics dashboards, allowing them to track and analyze feedback on catering orders effectively.

By incorporating robust feedback mechanisms, the Blast Catering team could gather valuable insights into customer preferences, satisfaction levels, and areas for improvement. This data-driven approach enabled our client to make informed decisions and drive ongoing refinement and optimization of their catering services.