About the client
Ziora Beauty is an emerging Indian start-up dedicated to redefining beauty and personal care with high-quality, innovative products. They aim to cater to modern consumers seeking premium yet affordable products. With a strong focus on natural ingredients and sustainable formulations - the brand is committed to deliver safe, effective and trend-forward products.
Country
India
Industry
E-Commerce
Services Used
Business situation
Ziora Beauty initially operated through a single physical outlet, serving local customers with personalized beauty products. Their vision was to transition to an e-commerce platform and expand beyond geographical limitations, reaching beauty enthusiasts globally without the overhead of multiple physical locations.
E-commerce would provide valuable customer behavior insights, allowing Ziora to track popular products, understand purchasing patterns and formulate new beauty products as per customer reviews and feedback.
In order to turn their vision into reality, Ziora Beauty sought a strategic technology partner. That’s where Daffodil Software came in, with proven expertise in developing scalable e-commerce solutions from scratch and the capability to tackle the operational challenges faced by emerging businesses.
Through collaborative sessions, Daffodil Software and Ziora Beauty outlined a comprehensive set of requirements, which included:
Strategize the entire development lifecycle by recommending the most suitable software architecture and technology stack tailored to the needs of the e-commerce platform for beauty products.
Develop intuitive features for users to browse, filter and search products, manage their accounts, track orders, leave reviews and securely complete transactions.
Integrate a system for real-time inventory tracking to ensure accurate product availability and efficient order fulfillment.
Create robust admin features for managing product listings, promotions and customer interactions, enabling easy updates and changes to the product catalog, price and marketing campaigns.
Employ secure and multiple payment options as well as compliance with data privacy regulations to safeguard user information throughout the purchase process.
Building a scalable shopping and beauty e-commerce platform from the scratch
Team Daffodil kickstarted the project by collaborating closely with Ziora Beauty to understand their goals for expanding into the digital marketplace. We gathered key insights into their business objectives, target audience and desired features for the e-commerce platform.
We designed a responsive, SEO-optimized interface using NextJS, ensuring seamless accessibility across the web and mobile. The focus was on creating an engaging UI/UX design that prioritized smooth navigation and a visually appealing layout aligned with Ziora Beauty’s brand identity.
For the backend, we implemented Django for its robust security features and flexibility, enabling smooth integration with third-party services. Elastic Search was integrated to enhance product search functionality, delivering fast and accurate results. PostgreSQL was chosen as the database for its ability to handle large datasets in order to ensure reliable and scalable data management.
We also integrated essential third-party services including Blue Dart for delivery, a secure payment gateway and an email gateway to enhance customer communication. The development process was iterative with continuous feedback from Ziora Beauty to ensure the platform evolved in alignment with their business goals and vision.
Here’s how we helped the client enhance their product’s capabilities and features:
We developed an intuitive product catalog to improve user experience and streamline navigation. Users could simply identify products that met their needs through the integrated search, filtering, and sorting features. Each product had a dedicated page that featured detailed descriptions, high-quality images, pricing and availability that enable informed purchase decisions.
We employed a cart and checkout system to ensure a seamless purchasing experience. Users could add or remove items, manage shipping addresses and choose from multiple delivery options. A secure payment gateway supported by various methods including net banking, credit/debit cards and wallets. The order summary provided a clear breakdown before final confirmation, providing users full control over their purchases.
In order to boost customer acquisition and retention, we implemented a referral and loyalty program. Users could invite friends and earn reward points for successful referrals which could be redeemed for discounts on future purchases. This system encouraged engagement and long-term customer loyalty.
The order management system allowed admins to efficiently track and handle orders, including real-time updates on order statuses, history, returns, and refunds. By simplifying order processing, this feature reduced errors and improved customer satisfaction.
We developed a comprehensive admin dashboard providing real-time insights into sales, orders, and user activity. Admins could manage promotional content, update rolling banners, and address customer queries, ensuring smooth platform operations. This centralized control panel enhanced efficiency and decision-making.
How the new platform propelled Ziora Beauty’s market reach
The development and launch of the shopping and beauty e-commerce platform significantly broadened Ziora Beauty’s reach and strengthened its market presence. Moving from a physical store to an online platform made product discovery and purchasing easier for customers across India which increased sales and brand recognition. User-friendly features improved the shopping experience for customers while robust admin tools simplified inventory, order and promotion management. By improving user engagement and streamlining operations, the platform enabled Ziora Beauty to efficiently scale and improve its position in the beauty industry.
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