Get the maximum value out of your marketing spend
With a mammoth size of data being generated everyday, you may require assistance in framing out real time data-driven advertising strategies that focus on achieving measurable results and maximize return on investment (ROI).
Rise in competitions demand organizations not to rely merely on the use of conventional techniques like impression or clicks, rather on the solution that lies in performance marketing, where one would pay for marketing campaigns based on their actual performance, such as conversions, leads or sales.
Values you can derive from our comprehensive performance marketing services:
Our performance marketing services include:
Our highly advanced Performance marketing services utilize the power of AI through generative SEO techniques. We help out your company to perform extensive keyword research, and improvise on-page and off-page optimizations with regular observation of the key metrics. With our advanced SEO technology, we aim to increase organic & high-quality website traffic to boost your conversion rates.
We help you reach your customer base faster with data-driven Pay-Per-Click campaigns. Our team of performance marketers is highly advanced and capable of assisting you in crafting keyword-specific ad copies, optimizing the bidding strategies, and maintaining track of your keyword ROI while maximizing the reach of your target audience.
Our top-notch digital audit and consulting services assess the company’s online strategies and provide expert guidance to enhance them. Auditing effectively evaluates the digital inflows like social media, webpages, and SEO, while on the other hand, consulting utilizes this data to improvise the online presence and make your marketing objectives more achievable.
It is the practice of increasing an app’s visibility and conversion rate in particular app stores. We help you to optimize the app’s title, keywords, descriptions, screenshots, and reviews to rank higher in organic search results. The primary goal is to increase the app’s awareness and attract more organic downloads.
We help you create marketing campaigns to reach users at every level of their journey, from developing awareness and discovery to the final steps of installation and call for in-app actions. It deals with strategies to attract new users, engage them, and ultimately convert them into highly valuable customers.
This methodology involves the use of social media platforms like Facebook, Instagram, LinkedIn, among other sites to advertise the products or services. We help you improve your audience engagement rate to drive more organic traffic. We share your brand’s content that includes images, videos, and texts, along with paid advertisements on the above-mentioned platforms.
Programmatic advertising involves automated buying and selling of digital advertisements. Our services use Artificial intelligence and real-time bids to capture specific audiences, making the overall ad placement process more efficient and effective. Most importantly, this technology is cost-effective as human intervention is no longer needed.
We firmly believe that your reputation and evaluations have the power to make or break your success. Enhance your reputation and revenues with the assistance of our performance marketing experts. We utilize state-of-the-art online reputation management software, two-way SMS marketing, and QR codes, to streamline your ORM practices and increase the number of positive feedbacks.
Our email marketing approach is a part of performance marketing services that entails emailing to all potential prospects and clients with the intent to engage customers, increase brand recognition, promote services, and convert potential customers into paying clients through newsletters, transactional emails, promotional emails, and personalized messages to help you retain customers, boost sales, and foster customer loyalty.
Business models we work with
B2C marketing models involve direct selling of the product or services, but mostly use target advertising to encourage immediate conversion. This model involves various tactics, including personalized marketing, social media interactions, emailing, etc. The B2C model enhances customer experience, builds brand loyalty, and ultimately drives sales. Selection of this model depends on the target audience, nature of the product, and the business strategies.
B2B engagement model is a project based framework used by organizations to organize and manage their connections with other businesses. The interaction type could be any among transactional, collaborative, strategic or digital. Businesses have to go for a model in accordance with their unique marketing requirements, objectives, and desired level of engagement from the marketing agency.
The Direct-to-Consumer (D2C) model involves businesses offering goods directly to consumers, without the involvement of traditional retail channels. This model includes digital marketing techniques that offer target advertising, social media marketing, and content marketing to raise brand awareness, interact with customers, enhance the shopping experience, and collect important consumer data for future marketing optimization.
Why Daffodil Software
Recognized excellence, proven customer satisfaction
Categorized as an aspirant in global PEAK Matrix assessment
Recommended vendor for custom software development services
Mentioned as a company to watch in the AI space
Categorized as a leader in digital engineering services
20+
years of software engineering excellence
150+
global clientele
4.8
Avg CSAT score
95%
customer retention rate
